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17 09, 2017

What topics to cover in industrial content marketing

By Amanda Kinbrum | Sep 17, 2017 | category: Content marketing | No Comments

In our previous blog posts about setting goals, defining your target audience and conducting a content audit, we’ve looked at starting to implement an industrial content marketing strategy. Now[...]

13 09, 2017

I'm stuck on (you)!

Our resident engineer-turned-technical copywriter - Keith Wilson - shares some of his stories of working as an apprentice in the 1960s. Keith worked for a large controlgear manufacturing company[...]

08 09, 2017

Do you already have industrial content?

By Amanda Kinbrum | Sep 08, 2017 | category: Content marketing | No Comments

The previous blog posts in our series about creating a content marketing strategy for industrial, technical and engineering companies looked at setting goals and defining your target audience.[...]

31 08, 2017

Who’s your target audience for industrial content marketing?

By Amanda Kinbrum | Aug 31, 2017 | category: Content marketing | No Comments

In the last post of this content marketing strategy series, we started with setting goals and objectives for industrial content. The next step is knowing who your target audience is. Again, time[...]

24 08, 2017

Technical media talks... Neil Mead

This month, in our “Technical media talks…” series, we chat to Neil Mead, managing editor of the Connecting Industry portfolio and editor of Automation magazine.

23 08, 2017

Setting your goals for industrial content marketing

By Amanda Kinbrum | Aug 23, 2017 | category: Content marketing | No Comments

So you’ve decided to take the plunge and embark on content marketing. Great! I’m sure you’re excited to get started on creating awesome content, but before diving head first into eBooks,[...]

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