19 03, 2019

A lioness in the salesroom

Valuable sales lessons from HubSpot and Dan Tyre’s bootcamp 

I am not a sales person. The thought of selling fills me with dread. I’d rather do a skydive (I hate flying and heights) and land in a[...]

25 02, 2019

Social media #hashtag calendar

From charity fundraising to business topics to food, there is a vast amount of hashtag days where companies can create content relevant to their industries, generate awareness or get involved with[...]

22 02, 2019

Trend alert: Conversational marketing

Believe it or not, conversational marketing is not about those water-cooler moments in the marketing department. Nor is it about chatting about the weather to your customers before you make a[...]

06 02, 2019

Rise of the machines in the workplace

By Oana Baetica | Feb 06, 2019 | category: Technical marketing | No Comments

Thanks to increasingly more efficient machine learning algorithms, artificial intelligence (AI) is fast becoming a reality in every part of our world. Marketing is certainly not excluded, and AI[...]

28 01, 2019

What is BANT and why should you care?

By Oana Baetica | Jan 28, 2019 | category: Technical marketing | No Comments

The sales world is filled with acronyms that people often dismiss as gobbledygook. This can be off-putting because sometimes those acronyms carry important nuggets of marketing knowledge. One such[...]

15 01, 2019

Future trends in marketing

You’ve heard it a million times before: “Content is king!” But what does that mean exactly? How are businesses expected to strategically plan, develop, organise and distribute their marketing[...]

30 11, 2018

Technical media moves - November 18 digest

You need to keep up-to-date with technical media relations, which is why we have collated all the movers, launches and changes in the technical media world this month...

26 11, 2018

Industrial, technical and engineering exhibitions in 2019

By Gail Maynes | Nov 26, 2018 | category: Exhibitions, Technical marketing | No Comments

As 2018 comes to an end, it's time to start planning for 2019! Exhibitions and trade shows present a valuable sales and marketing opportunity for many manufacturing, engineering and industrial[...]

12 11, 2018

Three things often unknown about exhibitions

By Oana Baetica | Nov 12, 2018 | category: Exhibitions | No Comments

The Internet is awash with advice on how to prepare for and what to bring to trade shows and exhibitions. Book early, plan ahead, always staff the stand… do these sound familiar? If so, that’s[...]

09 11, 2018

That light bulb moment!

Our resident engineer, Keith Wilson, looks at some of British engineering heroes you may not have previously come across for our series supporting the Year of Engineering initiative. Continuing on[...]

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