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22 02, 2019

Trend alert: Conversational marketing

Believe it or not, conversational marketing is not about those water-cooler moments in the marketing department. Nor is it about chatting about the weather to your customers before you make a[...]

15 01, 2019

Future trends in marketing

You’ve heard it a million times before: “Content is king!” But what does that mean exactly? How are businesses expected to strategically plan, develop, organise and distribute their marketing[...]

22 11, 2018

Social media #hashtag calendar

From charity fundraising to business topics to food, there is a vast amount of hashtag days where companies can create content relevant to their industries, generate awareness or get involved with[...]

26 07, 2018

We're content marketing certified!

To support our dedication to delivering the very best technical marketing services and our continued growth, I have recently become Content Marketing Certified by Hubspot Academy.

24 07, 2018

45 content marketing tactics for industrial companies

You’ve set the goals, defined your target audience, performed an audit, developed topics and created a calendar. Now you actually have to start ‘doing’ the content! 

07 11, 2017

We're Inbound Certified!

To support our dedication to delivering the very best technical marketing services and our continued growth, I have recently become Inbound Certified by Hubspot Academy.

23 10, 2017

Developing a calendar for industrial content

By Amanda Kinbrum | Oct 23, 2017 | category: Content marketing | No Comments

We’re half way through our series of creating a content marketing strategy for industrial, technical and engineering companies. We’ve covered setting goals, defining your target audience, doing a [...]

17 09, 2017

What topics to cover in industrial content marketing

By Amanda Kinbrum | Sep 17, 2017 | category: Content marketing | No Comments

In our previous blog posts about setting goals, defining your target audience and conducting a content audit, we’ve looked at starting to implement an industrial content marketing strategy. Now[...]

08 09, 2017

Do you already have industrial content?

By Amanda Kinbrum | Sep 08, 2017 | category: Content marketing | No Comments

The previous blog posts in our series about creating a content marketing strategy for industrial, technical and engineering companies looked at setting goals and defining your target audience.[...]

31 08, 2017

Who’s your target audience for industrial content marketing?

By Amanda Kinbrum | Aug 31, 2017 | category: Content marketing | No Comments

In the last post of this content marketing strategy series, we started with setting goals and objectives for industrial content. The next step is knowing who your target audience is. Again, time[...]

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