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03 09, 2019

Fresh Faces - Keith

By Oana Baetica | Sep 03, 2019 | category: Technical copywriting, Fresh PR | No Comments

Fresh PR has long serving members of staff who make everything happen – from taking client briefs to copywriting and organizing events. Between us, we have it all covered. We thought we'd[...]

20 08, 2019

How to write a powerful case study that convinces your audience

Case studies remain the hottest type of content in your marketing arsenal – a fact many companies are waking up to. That’s without a doubt a great step in the right direction but getting case[...]

01 08, 2019

What is a technical case study?

Unless you've been hiding under a rock, chances are you’ve heard all about case studies and application stories being used for marketing purposes, especially in a technical, industrial and[...]

25 06, 2019

How to create attractive visuals with repurposed content

The old adage that invites us to ‘work smarter, not harder’ is easy enough to say. But many marketing people struggle to put it into practice and, as a result, they’re always busy and in a hurry,[...]

23 01, 2018

Five things you should do when writing technical copy

By Keith Wilson | Jan 23, 2018 | category: Technical copywriting | No Comments

In a previous blog post, Keith Wilson, our most experienced (and oldest!) technical writer, talked about five common mistakes to avoid when you’re writing copy of your own. This time he takes a[...]

16 10, 2017

Five common mistakes in writing technical copy

By Keith Wilson | Oct 16, 2017 | category: Technical copywriting | No Comments

If you’ve read some of our previous blog posts, you’re probably ready to produce some content of your own. But before you put fingers to keyboard, I'm sharing my 30 years’ experience of common[...]

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