Getting the most out of exhibiting
A guide to generating even more interest and leads at exhibitions
For manufacturing, engineering, industrial and technical companies, exhibitions and trade shows present a valuable sales and marketing opportunity. Exhibiting is a big investment and probably one of the most resource-intensive elements of the marketing budget.
In this guide we're offering some suggestions that will help you make the most of the opportunities presented by industry trade shows.
Including:
- First steps
- Marketing tactics - social media, media relations, online/digital and exhibition resources
- Before, during and after the show
- Exhibition dos and don'ts
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