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Oana Baetica

Oana looks after our creative content for clients. She can speak five languages, so give her a call and test her Spanish, Romanian, French and German. Often found teetering on high heels – a real shoe lover!
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Recent Posts

03 09, 2019

Fresh Faces - Keith

By Oana Baetica | Sep 03, 2019 | category: Technical copywriting, Fresh PR | No Comments

Fresh PR has long serving members of staff who make everything happen – from taking client briefs to copywriting and organizing events. Between us, we have it all covered. We thought we'd[...]

20 08, 2019

How to write a powerful case study that convinces your audience

Case studies remain the hottest type of content in your marketing arsenal – a fact many companies are waking up to. That’s without a doubt a great step in the right direction but getting case[...]

01 08, 2019

What is a technical case study?

Unless you've been hiding under a rock, chances are you’ve heard all about case studies and application stories being used for marketing purposes, especially in a technical, industrial and[...]

02 07, 2019

Fresh Faces - Gail

By Oana Baetica | Jul 02, 2019 | category: Fresh PR | No Comments

Fresh PR has long serving members of staff who make everything happen – from taking client briefs to copywriting and organizing events. Between us, we have it all covered. We thought we'd[...]

25 06, 2019

How to create attractive visuals with repurposed content

The old adage that invites us to ‘work smarter, not harder’ is easy enough to say. But many marketing people struggle to put it into practice and, as a result, they’re always busy and in a hurry,[...]

11 06, 2019

Recycle, reuse, reduce!

Although the mantra of ‘recycle, reuse, reduce’ has been used with great success in eco-friendliness campaigns, it can also serve as a goal for your company’s content marketing efforts.

22 02, 2019

Trend alert: Conversational marketing

Believe it or not, conversational marketing is not about those water-cooler moments in the marketing department. Nor is it about chatting about the weather to your customers before you make a[...]

06 02, 2019

Rise of the machines in the workplace

By Oana Baetica | Feb 06, 2019 | category: Technical marketing | No Comments

Thanks to increasingly more efficient machine learning algorithms, artificial intelligence (AI) is fast becoming a reality in every part of our world. Marketing is certainly not excluded, and AI[...]

28 01, 2019

What is BANT and why should you care?

By Oana Baetica | Jan 28, 2019 | category: Technical marketing | No Comments

The sales world is filled with acronyms that people often dismiss as gobbledygook. This can be off-putting because sometimes those acronyms carry important nuggets of marketing knowledge. One such[...]

15 01, 2019

Future trends in marketing

You’ve heard it a million times before: “Content is king!” But what does that mean exactly? How are businesses expected to strategically plan, develop, organise and distribute their marketing[...]

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