You need to keep up-to-date with technical media relations and PR, which is why we have collated all the movers, launches and changes in the technical media world...
The old adage that invites us to ‘work smarter, not harder’ is easy enough to say. But many marketing people struggle to put it into practice and, as a result, they’re always busy and in a hurry,[...]
From charity fundraising to business topics to food, there is a vast amount of hashtag days where companies can create content relevant to their industries, generate awareness or get involved with[...]
Believe it or not, conversational marketing is not about those water-cooler moments in the marketing department. Nor is it about chatting about the weather to your customers before you make a[...]
Thanks to increasingly more efficient machine learning algorithms, artificial intelligence (AI) is fast becoming a reality in every part of our world. Marketing is certainly not excluded, and AI[...]
The sales world is filled with acronyms that people often dismiss as gobbledygook. This can be off-putting because sometimes those acronyms carry important nuggets of marketing knowledge. One such[...]
You’ve heard it a million times before: “Content is king!” But what does that mean exactly? How are businesses expected to strategically plan, develop, organise and distribute their marketing[...]